Dissemination Impact measurement


 * (Jankowicz, N. (2020)) “Rather than approaching the problem holistically, considering how to both address root causes and mitigate immediate effects, we do what’s easy: we play a never-ending game of What-a-Troll, deleting offending accounts that keep cropping up like mechanical creatures in a carnival game across social media platforms. We blame technology companies for their inaction. We blame lawmakers for their technological ineptitude.”
 * (Pomerantsev, P. (2019)) Walter Quattrociocchi “found that the longer a discussion continued, the more extreme people’s comments became. ‘Cognitive patterns in echo chambers tend towards polarisation’, he concluded. This, argued Quattrociocchi, showed up the emotional structure of social media. We go online looking for the emotional boost delivered by likes and retweets. Social media is a sort of mini-narcissism engine that can never quite be satisfied, leading us to take up more radical positions to get more attention. It really doesn’t matter if stories are accurate or not, let alone impartial: you’re not looking to win an argument in a public space with a neutral audience; you just want to get the most attention from like-minded people.”
 * It is important to measure not just impact in Western countries. Carl Miller on Twitter: "When we say Kyiv is winning the information war, far too often we only mean information spaces we inhabit. Pulling apart the most obvious RU info op to date (as we did using semantic modelling), very clear it is targeting BRICS, Africa, Asia. Not the West really at all."