Self Defense

Internal code: 2.5

Target groups: targets of disinformation

General description

Interventions
 * For companies: (PwC) [PwC cybersecurity specialist Philip Upton:] "... four key actions that every company should take. Firstly, assess your risks. Then monitor and leverage social media to get real-time alerts on disinformation campaigns. Fortify your brand against disinformation. And create a recovery plan aligned with instant management and crisis management plans. ... So firstly, assess your risks. ... With respect to disinformation, identify the disinformation actors, their methods and associated risks representing the greatest threat to your company. Quantify those risks. Are you facing disinformation campaigns focused on financial gain, competition, general disruption, political messaging or something else? And if you take a stance on a controversial issue, be aware of the risks and the rewards associated with taking that position."
 * For companies: (PwC) [Global Crisis Leader Kristin Rivera:] "And your fourth point was to create a recovery plan that's aligned with your existing incident management or crisis program. ... It's really important that your chief communications officer, as well as your executives who are tasked with leading your crisis response plan, have a playbook — that they test it, and that they be ready to put it into action when disinformation arises. Practicing for an attack, just like any other crisis, is critical, through simulations and exercises. We also like to see companies performing stakeholder analysis in order to understand the ecosystems of those that they may need to be in contact with in the event of a disinformation attack. Having prepared narratives that you might need to use in the event of different types of attacks is a leading practice, and customising these to your particular business and to particular issues is another tip. And then last but not least, establishing a system to measure the effectiveness of your response and to identify lessons learned — so that you can be better prepared the next time around."

Impact measurements

Assumptions

Recommendations

Self Defense projects