Communication

Internal code: 3.3a

Target groups:

General description

Interventions

Impact measurements

Assumptions
 * (AdT) Evolutionary speaking, we communicate to acquire the best possible position is our group. There are four communication styles available to us: warm, strong, neither warm nor strong and, the holy grail: warm and strong.
 * - Warm means that we empower our partner in communication. We show empathy, trust, love. As a result, we open others and have influence on them.
 * - Strong means that we empower ourselves. We show our capability of changing things, be it by physical strength, learned skills or knowledge acquired the hard way. As a result, we open ourselves: we feel stronger, more certain, more optimistic, more involved and open and thus less stressed. We think clearer, more abstract, more positive, more creative.


 * (Neff, G. (2022)) "There is also some evidence that simply rebutting misinformation may only serve to amplify that claim. It is impossible to win an argument that is driven by fear and personal values with facts alone. Facts definitely matter, but they are not enough. The words used and how they are communicated will be what makes the difference. In the words of the American pediatrician and educator Wendy Sue Swanson: “I knew if I wanted to change the minds of my patient's parents, I had to change the conversation.” It is something I have tried to do myself. Rather than withdrawing from the conversation altogether, I began posting the occasional picture of a flower along with a short commentary on what was happening in Oxford at the time with the pandemic from a personal point of view. The most extraordinary thing happened: Those same people I had been fighting with started engaging and asking questions about whether they should get a vaccine. I have changed the conversation. We need to think carefully about how we choose to communicate with the public, especially those who are harder to reach."

Recommendations

Communication projects