Media Literacy Impact Measurement

See also Media Literacy (general page) and Media Literacy Impact Measurement Appendix

Media Literacy is the knowledge that enables conscious and critical usage of modern media. The interventions include educational campaigns, implementation of media literacy into the school curriculum, workshops, and other similar activities.

Success definition
As a success, we recognize a long-term change in media usage behavior. It entails the capacity to identify trustworthy information sources, detect disinformation situations, and foster media literacy awareness of one's own limitations. Media literacy campaigns not only seek to improve passive media consumption but also to assist individuals in making an active civil attitude. According to Mediawijzer, ten competencies are crucial for the media literacy: understanding the growing influence of media on society; understanding how media are made; understanding how the media colour reality; using equipment, software and applications; orientation within media environments; finding and processing information; creating content; participating in social networks; reflecting on own media usage; achieving objectives through media.

Measurement methods

 * Kirkpatrick Model
 * Rozendaal, E. (2018)
 * Kinder
 * Cito
 * Lie Detectors
 * (Jankowicz, N. (2020)) “... studies show education has an impact. Eighteen months after the IREX PROGRAM ...” [still impact] [IREX, Impact study on citizens’ ability to detect disinformation 1,5 years after completing a news media literacy program. 2018]
 * Randomized Controlled Trials (RCTs)

Effectiveness
Media literacy campaigns are proven to increase the quality of media usage. The effectiveness may vary depending on numerous factors - among them, the involvement of participants is the leading one. The most successful outcomes were seen among ten- to twenty-year-olds who took part in the aforementioned programs. In general, media literacy programs' use in school curricula has been demonstrated to have beneficial long-term effects.