There is no ideology involved

McIntyre, L. (2018)
 * Jason Stanley. “... the goal of propaganda is to build alliance. The point is not to communicate information but to get us to “pick a team.””

Pomerantsev, P. (2019)
 * Igor Ashmanov. “Information, in his worldview, precedes essence. First you have an information warfare aim, then you create an ideology to fit it. Whether the ideology is right or wrong is irrelevant; it just needs to serve a tactical function.”
 * “In this vision all information becomes, as it is for military thinkers, merely a means to undermine an enemy, a tool to disrupt, delay, confuse, subvert. There is no room for arguments; ideals are in and of themselves irrelevant.”
 * The current rejection of objectivity “plays on ideas that originally championed ‘liberal’ causes”: “if reality is malleable, why can’t they introduce their own versions too? And if feelings are emancipatory, why can’t they invoke their own? With the idea of objectivity discredited, the grounds on which one could argue against them rationally disappears [sic].”
 * “micro-targeting, where one set of voters shouldn’t necessarily know about the others, requires some big, empty identity to unite all these different groups, something so broad these voters can project themselves onto it – a category like ‘the people’ or ‘the many’. The ‘populism’ that is thus created is not a sign of ‘the people’ coming together in a great groundswell of unity, but a consequence of ‘the people’ being more fractured than ever, of their barely existing as one nation. When people have less in common than before, you have to reimagine a new version of ‘the people’”
 * “... in this game the one who wins will be the one who can be most supple, rearranging the iron filings of disparate interests around new magnets of meaning.”