Awareness Impact measurements


 * (Jankowicz, N. (2020) Nina Nakashidze. “We’ve come to the conclusion that ‘infotainment’ works much better than just simple talk shows where people are preaching and teaching””
 * (Jankowicz, N. (2020) “We are not even sure that facts can prevail over disinformation, let alone government-concocted narratives of peace and prosperity.”
 * Arnold Schwarzenegger addresses the Russian people on the Ukrainian war. Sotrender calls the video "the first such noteworthy attempt to use Telegram and reach Russian society". It concludes: "The video went viral, but did it reach the target audience? It is hard to precisely define how many Russians viewed the video but the number of shares on Ukrainian and Russian channels is rewarding. What we know for sure is that the video met with great reception in the west, and that Twitter together with Meta products were at the forefront when reaching the widest audience."